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    <loc>https://www.thefoodconsultants.org/home-1</loc>
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    <lastmod>2015-09-15</lastmod>
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    <loc>https://www.thefoodconsultants.org/examples-of-work</loc>
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    <lastmod>2026-08-18</lastmod>
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    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/iced-drink-trends</loc>
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    <lastmod>2026-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/a4da5500-a23a-42e2-82b4-fe89d2e07bfd/cherry-chia-takeaway%25281%2529.jpg</image:loc>
      <image:title>Examples of work - Why iced drinks are everywhere - TEA vs COFFEE</image:title>
      <image:caption>Coffee killed the cuppa, and now tea is back for revenge. Traditional black tea has had a rough ride with PG Tips maker Lipton facing debt restructuring (FT) and research showing an irreversible long-term decline in at-home tea consumption since 1975 (Gov.co.uk). Iced tea is a different matter, however. Floral and woody flavour profiles are coming to the fore with dried fruit and herbal infusions celebrated above the tea base. See the Tease summer range including blueberry Earl Grey or hibiscus and lemon verbena, as well as floral teas such as Osmanthus iced tea or Chrysanthemum iced matcha. Yorkshire Tea pivoted into green and fruit teas this month to stave off decline, which indicates how mass-market has moved. A builder's tea isn’t going to cut it anymore, but an iced jasmine orange oolong just might.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/7d665281-1baa-47fa-9588-9261f3de1be2/iced+drink+trends</image:loc>
      <image:title>Examples of work - Why iced drinks are everywhere - HEALTH CODING</image:title>
      <image:caption>Iced drinks aren’t necessarily healthier (we’re looking at you, sugar syrup), but they're often coded as such. Tease iced teas are flagged as ‘milk free’, as if that’s inherently a Good Thing that guarantees more hydration with fewer calories. A trad cappuccino doesn’t stand a chance; iced drinks are overachievers that promise wellness, flavour and texture as well as (or more often, instead of) caffeine. Iced drinks can tick the gut health, adaptogen, nutritional and natural energy boxes in a plethora of ways that coffee can’t. Much of this is hype, rather than hard facts (we loved this long-read from The Guardian unpacking why many functional drinks underdeliver on health claims). Trend-led iced teas don’t even need water: Hong Kong Iced Tea has fizzed up on TikTok recently, where tea bags are steeped directly in Sprite for a fizzy cold brew with a sugar high.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/361fcbc3-c777-43b4-94bc-1da8b043384b/iced+coffee+trend</image:loc>
      <image:title>Examples of work - Why iced drinks are everywhere - “HOT DRINKS ARE FOR OLD PEOPLE”</image:title>
      <image:caption>Iced drinkers are young and experimental: 53% of iced tea drinkers are 18 to 34 years old, with over a third of all consumers saying they’re more experimental with iced coffee or tea flavours. What’s more, iced drinkers are willing to spend the cash, and they generally spend £45 more on eating out per month compared to all consumers (NIQ). We’ve been helping drinks clients take more risks recently in drinks innovation, as this adventurous consumer subset rewards the brave. Let’s not forget that ‘iced drinks’ is a huge category as it encompasses cold tea, coffee tonics and infusions. We don’t necessarily talk about ‘hot drinks’ in the same umbrella term, but look at coffee and tea separately, which makes it feel like a more disjointed category.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/22310016-3aa9-4cde-b9ae-3966eab1337c/Screenshot%2B2026-08-13%2Bat%2B15.24.47.png</image:loc>
      <image:title>Examples of work - Why iced drinks are everywhere - K-COOL PHENOMENA</image:title>
      <image:caption>We can’t talk about iced drinks without taking a moment for K-Food trends. Following K-Beauty, K-Pop, K-Drama and the rest of South Korea’s impressive cultural exports, K-Food and drink have changed how we eat in the UK. Starbucks South Korea launched the Aerocano in February, with an aerated espresso foam top and cascading pour (watch this space for expansion into UK markets). Iced drink innovation from independent cafes often draws on Korean cafe culture, from established Dalgona coffee and Black Sesame Iced Matcha, to emerging K-iced drinks worth keeping an eye out for including Ashotchu peach iced tea with espresso, Melona Milk Soda, or Korean White Lemonade. We predict the continued expansion of pouched iced tea, which is a cult-favourite in South Korea’s 7-Elevens and already making their way into Tesco in the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/5d208660-6f9f-4d6f-9ad0-9094f0f557f8/psycology+of+coffee</image:loc>
      <image:title>Examples of work - Why iced drinks are everywhere - COLD COFFEE RUNS DEEP</image:title>
      <image:caption>Whilst they might embrace the 90’s revival, Gen Z aren’t nursing a cup of coffee Friends-style on the couch. Iced drinks are about being on the move, signifying status and productivity; it’s the athleisure drink of choice. Newer openings have tapped into that; think about how Blank Street stores give quiet luxury energy, compared to Starbucks or Costa hustle. A viral TikTok from a student on the psychology of iced coffee sent the platform spiralling into self-analysis; whether the iced coffee obsession is due to late-stage capitalism, thermodynamics or Jean Baudrillard’s theory on aesthetics (as the TikToker suggests in his original video) is beside the point. Iced drinks are now deeply rooted in Gen Z’s identity politics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/5/4/e53hbu2oye96dt6sjdekb3zsubq8zy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c4c04fb1-eb02-4c5c-bf00-2477ad76fc06/Screenshot+2026-05-05+at+13.23.39.png</image:loc>
      <image:title>Examples of work - Seasonal trends reports for global multinational - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/4e853338-8232-450b-ad77-cbc1a49d4aa6/Screenshot+2026-05-05+at+13.25.51.png</image:loc>
      <image:title>Examples of work - Seasonal trends reports for global multinational - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c0e9dbae-b6c9-456e-ac52-2e677e6989ae/Screenshot+2026-05-05+at+13.27.07.png</image:loc>
      <image:title>Examples of work - Seasonal trends reports for global multinational - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/5/1/flavour-insight-for-speciality-food-gmqso</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/78e30545-b7e5-433b-a246-5b15cc1f49aa/Screenshot+2026-05-01+at+13.19.56.png</image:loc>
      <image:title>Examples of work - Flavour insight for Speciality Food - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/4/23/redefining-value-in-luxury-food-and-drink</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/e77162f4-795c-4643-92f1-45e2c4ef455d/food+trends+new+value+luxury</image:loc>
      <image:title>Examples of work - Redefining value in luxury F&amp;amp;B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/b41fd68a-a938-4f77-8f88-6aa880bb1bef/food+trends+new+value+luxury</image:loc>
      <image:title>Examples of work - Redefining value in luxury F&amp;amp;B - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/4/23/financial-times-ube-food-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/8a543fd9-7668-4ca3-b9a2-882abbd28248/Financial+Times+food+trends</image:loc>
      <image:title>Examples of work - Financial Times: Ube food trend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/4/23/oh-crumbs-whats-behind-the-biscoff-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/647c7dc5-25e6-4fed-83a4-31726c69379c/Screenshot+2026-04-23+at+13.11.04.png</image:loc>
      <image:title>Examples of work - Oh crumbs: what's behind the Biscoff trend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/93b49128-211b-4dc5-a0ca-a3e307dcb362/%E2%80%98I%E2%80%99d-smoke-Biscoff-if-I-could%E2%80%99-how-a-little-Belgian-biscuit-became-a-social-media-sensation-Biscuits-The-Guardian.png</image:loc>
      <image:title>Examples of work - Oh crumbs: what's behind the Biscoff trend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/3/24/2026-2027-drinks-forecast-with-the-future-laboratory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/716704f4-276a-4ee7-acf9-0d8f997e1529/Screenshot+2026-03-24+at+14.39.45.png</image:loc>
      <image:title>Examples of work - 2027 Drinks Forecast: The Future Laboratory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/8cdf5a3f-4ef1-44f9-9a2c-6336189f77a6/Screenshot+2026-03-24+at+14.38.22.png</image:loc>
      <image:title>Examples of work - 2027 Drinks Forecast: The Future Laboratory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/aefb6ea8-58d1-43a8-8836-fe808f343272/Screenshot+2026-03-24+at+14.38.02.png</image:loc>
      <image:title>Examples of work - 2027 Drinks Forecast: The Future Laboratory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/3/24/expert-interview-sauces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/2/19/the-guardian-hot-honey-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/7e8f6d09-9ca3-47fb-b4e7-8e78bd4947aa/%E2%80%98Are-we-reaching-peak-hot-honey-%E2%80%99-Why-the-%E2%80%98swicy%E2%80%99-taste-is-everywhere-%E2%80%93-from-pizzas-to-crisps-Life-and-style-The-Guardian.png</image:loc>
      <image:title>Examples of work - The Guardian: hot honey trend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/2/17/spring-summer-2026-soft-serve-forecast-for-comelle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/36155a17-f769-48ad-b8eb-15be21dbf8a9/Screenshot+2026-02-17+at+20.37.58.png</image:loc>
      <image:title>Examples of work - Spring/ Summer 2026 Soft Serve &amp;amp; Shake Forecast for Comelle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/317b6b47-5778-471c-90f1-0a2f9992162c/Screenshot+2026-02-17+at+20.38.04.png</image:loc>
      <image:title>Examples of work - Spring/ Summer 2026 Soft Serve &amp;amp; Shake Forecast for Comelle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/b6821f57-e26c-49e2-b522-5aa861c9e4b3/Screenshot+2026-02-17+at+20.38.31.png</image:loc>
      <image:title>Examples of work - Spring/ Summer 2026 Soft Serve &amp;amp; Shake Forecast for Comelle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/d1d5008e-271d-4e02-96cd-6949ea7b06f9/Screenshot+2026-02-17+at+20.38.44.png</image:loc>
      <image:title>Examples of work - Spring/ Summer 2026 Soft Serve &amp;amp; Shake Forecast for Comelle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/2/17/how-fmcg-has-jump-on-social-food-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c4ab605a-f1a0-40c9-9ecb-6d979d8a9f27/Screenshot+2026-02-17+at+20.09.47.png</image:loc>
      <image:title>Examples of work - How FMCG can jump on social food trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/1/15/the-six-trends-and-countertrends-that-will-define-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/a91f5290-860a-4481-9d36-7077f1897c7b/Screenshot%2B2026-01-15%2Bat%2B10.29.44.png</image:loc>
      <image:title>Examples of work - The 6 trends (and countertrends) that will define 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/f78de844-a479-459f-9adb-fbd82b0355f7/wnwn.jpg</image:loc>
      <image:title>Examples of work - The 6 trends (and countertrends) that will define 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/01781e63-b7dc-4b00-ac40-05a7f1287c44/Screenshot+2026-01-15+at+10.16.15.png</image:loc>
      <image:title>Examples of work - The 6 trends (and countertrends) that will define 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/9429fcf5-eb2e-4b9f-a59e-1f5ba530bfec/Screenshot%2B2026-01-15%2Bat%2B10.41.32.png</image:loc>
      <image:title>Examples of work - The 6 trends (and countertrends) that will define 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/d81a09c3-4117-4092-aec4-0144a39db328/Screenshot%2B2026-01-15%2Bat%2B10.47.45.png</image:loc>
      <image:title>Examples of work - The 6 trends (and countertrends) that will define 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/e31fbffe-cd51-4382-ad0c-0fdcbf6bfd11/balalnce.jpg</image:loc>
      <image:title>Examples of work - The 6 trends (and countertrends) that will define 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/11/12/the-future-of-hospitality-in-the-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2026/4/23/huffington-post-amp-financial-times-matcha-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/9798b919-5ac7-4240-99f1-831aeab3c3e9/We-Need-To-Talk-About-WTF-Is-Going-On-With-All-The-Trendy-Latte-Flavours-HuffPost-UK-Life.png</image:loc>
      <image:title>Examples of work - Huffington Post &amp;amp; Financial Times: Matcha trend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/3d5e75c8-7ffe-4379-a594-a3a448894484/Matcha+trend+Financial+Times</image:loc>
      <image:title>Examples of work - Huffington Post &amp;amp; Financial Times: Matcha trend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/2cbafdef-9edb-4f23-b449-fddcaf41f21b/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/790ec67c-c57f-48d2-95cd-ce3040b10e4d/japan+matcha+trend.png</video:thumbnail_loc>
      <video:title>Examples of work - Huffington Post &amp;amp; Financial Times: Matcha trend</video:title>
      <video:description>Examples of work - Huffington Post &amp;amp; Financial Times: Matcha trend</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/10/8/future-of-food-festival-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/0a5ee26c-8ca3-4ac0-80db-10d225ac03f6/FoF18-09-1.jpg</image:loc>
      <image:title>Examples of work - Future of Food Festival 2025 - Make it stand out</image:title>
      <image:caption>The Discovery Zone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/325957ac-58b6-490a-8524-ce940d7407d1/FoF18-09-3.jpg</image:loc>
      <image:title>Examples of work - Future of Food Festival 2025 - Make it stand out</image:title>
      <image:caption>Botivo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c172fa19-3aca-4783-b9f9-fce19c9482b7/FoF18-09-5.jpg</image:loc>
      <image:title>Examples of work - Future of Food Festival 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/be1840b7-763a-4a1e-92cc-77eaf20069a2/FoF18-09-7.jpg</image:loc>
      <image:title>Examples of work - Future of Food Festival 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/81f4465d-e56b-490a-8f70-3232137090b3/FoF18-09-8.jpg</image:loc>
      <image:title>Examples of work - Future of Food Festival 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/7/18/bbc-radio-4-live-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/6/30/forbes-crumbl-cookie-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/5/28/getting-under-the-skin-of-the-condiment-craze-for-bloomberg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/ffbbe613-f83d-409e-a75f-aae6db2a5e5a/Screenshot+2025-05-28+at+21.02.12.png</image:loc>
      <image:title>Examples of work - Getting under the skin of the Condiment Craze for Bloomberg - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/4/12/the-rise-of-matcha-with-monocle-the-menu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/4/12/how-ice-cream-is-catering-to-next-gen-of-foodies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/f4776abd-17c4-42ec-8531-f6f67841f317/BEST_BLUE_BELL_ICECREAM_HEADER.jpg</image:loc>
      <image:title>Examples of work - How US ice cream brands are catering to next gen foodies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/44d078b8-5798-44ce-9737-22b333001867/Smearcase-flavors-dairy-protein-desserts.jpg</image:loc>
      <image:title>Examples of work - How US ice cream brands are catering to next gen foodies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/3/18/riverford-feature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/d23c7ccd-193a-4aba-8824-41ec3a6f08d1/unsplash-image-X9Za3VjKIgc.jpg</image:loc>
      <image:title>Examples of work - Riverford Feature - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/3/4/yogurt-and-dairy-future-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/2/25/food-trends-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/2/25/rhubarb-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c67de61c-3e15-4a1a-9386-5063dbf536b0/Screenshot+2025-02-25+130712.png</image:loc>
      <image:title>Examples of work - Rhubarb trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/2/12/2025-diverse-voices-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1739448787107-UT0828T95Z44YS18800T/Screenshot+2025-02-13+121117.png</image:loc>
      <image:title>Examples of work - 2025 Diverse Voices Report</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1739448787464-6EGWOENRILTTMPHSPJ21/Screenshot+2025-02-13+121045.png</image:loc>
      <image:title>Examples of work - 2025 Diverse Voices Report</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1739448789721-LU0HTT44KQJAUZPGVKTR/Screenshot+2025-02-13+121032.png</image:loc>
      <image:title>Examples of work - 2025 Diverse Voices Report</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/2/13/do-you-like-egg-pots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/967dfbde-da15-46ca-b5d9-bb554c8903f7/Screenshot+2025-02-13+121618.jpg</image:loc>
      <image:title>Examples of work - Do you like egg pots? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2025/1/19/bitesize-bakery-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/4ab81417-597b-4a24-9c98-9a6da24d6670/Alex+Hayes</image:loc>
      <image:title>Examples of work - Hosting Bitesize Bakery Podcast: Episodes 1 &amp;amp; 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/11/25/okl8yj5ionz85b5ekd5gn1em6ous69</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/11/4/the-guardian-get-smashed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/91bc98b3-70e0-4343-a113-adef06719eb4/Screenshot+2024-11-04+135412.png</image:loc>
      <image:title>Examples of work - The Guardian: Get Smashed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/10/11/cheese-and-butter-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/948c57b2-4044-467a-b3da-98dbde72e725/Screenshot+2024-10-14+at+14.34.38.jpg</image:loc>
      <image:title>Examples of work - Cheese and butter: future forecasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/9ccacbe7-54a7-4ab7-a4df-b5437cf5f9bf/Screenshot+2024-10-14+at+14.37.29.png</image:loc>
      <image:title>Examples of work - Cheese and butter: future forecasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/10/11/the-independent-hot-honey-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/f5d4c425-885d-4342-84a5-4d3acb4f1543/Screenshot+2024-10-11+at+11.54.10.png</image:loc>
      <image:title>Examples of work - The Independent: Hot honey trend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/12/13/bakery-trends-and-italian-food-culture-in-milan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1702983971433-U7Z3NP1CBYFXGLNS4VHB/IMG_20231027_133118.jpg</image:loc>
      <image:title>Examples of work - Bakery trends and Italian food culture in Milan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1702984119286-NE29AV5BHZIXEJEOD1M8/IMG_20230920_101022%2B%25281%2529.jpg</image:loc>
      <image:title>Examples of work - Bakery trends and Italian food culture in Milan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1702983993720-K582E4PTGQ6W9L4IO2A7/IMG_20231027_105508.jpg</image:loc>
      <image:title>Examples of work - Bakery trends and Italian food culture in Milan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1702984019388-0UN0J2A0MI1K2BUI3KT1/IMG_20231026_174258.jpg</image:loc>
      <image:title>Examples of work - Bakery trends and Italian food culture in Milan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1702984146339-XLWCVH3CEDCTNQK1T374/IMG_20230920_082658.jpg</image:loc>
      <image:title>Examples of work - Bakery trends and Italian food culture in Milan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1702984078074-U1RB60A85VPBA86QQJEF/IMG_20231027_093624.jpg</image:loc>
      <image:title>Examples of work - Bakery trends and Italian food culture in Milan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/10/14/high-end-retail-consultation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/4ec68aa0-aff0-40c4-9705-309c71c968b4/fortnum-mason-1.jpg</image:loc>
      <image:title>Examples of work - High end retail consultation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/9/19/future-of-food-festival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/9c657e56-0974-40aa-93b5-a73e998dc55a/unnamed-3.jpg</image:loc>
      <image:title>Examples of work - Future of Food Festival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/8/12/matcha-and-a-brat-summer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/bda822ce-6383-43cb-a90a-6757fc87096a/Matcha+food+trend</image:loc>
      <image:title>Examples of work - Time Out: Matcha and a brat Summer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/8/7/spotlight-on-childrens-food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/6/21/trends-and-insight-for-flavour-and-fragrance-house</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/5/9/ellen-macarthur-foundation-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/3/25/upf-and-the-future-of-food</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/6e1630dc-3ed5-4e98-ae6d-d74f70c0b84f/superloaf.jpg</image:loc>
      <image:title>Examples of work - UPF and the future of bakery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/3/18/featured-in-the-guardian</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/3/6/the-future-of-bread-with-dlifrance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/cd85f75e-7551-4096-94c2-9fccc535516c/Screenshot+2024-03-06+at+20.24.45.png</image:loc>
      <image:title>Examples of work - The future of bread with Délifrance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/aae432dd-007d-4efb-9ceb-20ff775a0c92/Screenshot+2024-03-06+at+20.25.11.png</image:loc>
      <image:title>Examples of work - The future of bread with Délifrance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/515a40b4-b876-4d31-b96c-cbf6c64f0495/Screenshot+2024-03-06+at+20.25.25.png</image:loc>
      <image:title>Examples of work - The future of bread with Délifrance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/99efbb42-531d-4fa8-98c6-a13352b8b5a8/Screenshot+2024-03-06+at+20.25.35.png</image:loc>
      <image:title>Examples of work - The future of bread with Délifrance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/3/25/food-trends-food-tribes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/bdeef62e-0da0-4094-bd89-eb31efa5c5f5/food+consultants+pickle+trend.png</image:loc>
      <image:title>Examples of work - Food trends &amp;amp; Food Tribes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/3/6/costa-future-food-thought-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/3/12/time-out-interview-the-alt-meat-decline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/fefdde3c-2f91-4ebf-a7c9-754e61d37690/burger+and+beyond+vegan+meat.jpg</image:loc>
      <image:title>Examples of work - Time Out: The alt-meat decline - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024/1/2/env6uccglv2bkqavgjszc2p9vbf3r6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/13dc92b6-6650-44c4-8abe-30d33b15c13f/Screenshot+2024-01-02+at+09.43.01.png</image:loc>
      <image:title>Examples of work - CBS Interview - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/12/19/2024-food-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/bc352476-e364-4001-8745-354f9fb0edca/unnamed.jpg</image:loc>
      <image:title>Examples of work - 2024 food trends and innovations we're looking forward to - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c57ea0d5-0988-4618-9fb5-7f22387ef4ac/unnamed+%281%29.png</image:loc>
      <image:title>Examples of work - 2024 food trends and innovations we're looking forward to - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/0fdf9c66-03a0-4e17-bfe6-0d9d844e7b4d/unnamed+%282%29.png</image:loc>
      <image:title>Examples of work - 2024 food trends and innovations we're looking forward to - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2024-food-and-drink-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/60bd7564-10d7-4820-b792-8c59e9885600/Screenshot+2023-12-13+140735.jpg</image:loc>
      <image:title>Examples of work - 2024 Food &amp;amp; Drink Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/83259d3d-674e-4169-bc76-47763f3023b3/Screenshot+2023-12-13+140748.jpg</image:loc>
      <image:title>Examples of work - 2024 Food &amp;amp; Drink Trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/12/14/six-inches-of-soil-screening</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/f52277c3-7cb9-454d-809b-f23a477c63ef/image0-6.jpeg</image:loc>
      <image:title>Examples of work - Six Inches of Soil Screening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/9c4e6cd7-dd5e-4e0e-bc61-7a6aa1b7a28e/image2-4.jpeg</image:loc>
      <image:title>Examples of work - Six Inches of Soil Screening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/90a66ed1-e918-496a-9ed2-0ec7a40380b2/image1-4.jpeg</image:loc>
      <image:title>Examples of work - Six Inches of Soil Screening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/b6985313-6806-4d96-af99-9dac96566d9c/image3-3.jpeg</image:loc>
      <image:title>Examples of work - Six Inches of Soil Screening - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/8/2/dairy-milk-vs-alternatives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/6/14/hospitality-insight-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/64ba8994-54d6-486b-948a-b9e37e5950d9/IMG_20230607_115131.jpg</image:loc>
      <image:title>Examples of work - Hospitality future forecasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/f740ab17-1e93-4fce-9040-e5bf1a51e2d1/IMG_20230607_152041.jpg</image:loc>
      <image:title>Examples of work - Hospitality future forecasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/f773ac68-a53b-4be4-8c78-ee724fd9e6f9/IMG_20230607_180400_1.jpg</image:loc>
      <image:title>Examples of work - Hospitality future forecasting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/5/27/feature-in-sonder-amp-tell-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/7/12/ardo-trends-safari-amp-expert-panel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c0ea3916-4df4-426e-a233-bc1aebd0ae93/tempImagemWazTg.jpg</image:loc>
      <image:title>Examples of work - Ardo Trends Safari &amp;amp; Expert Panel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/e252d2e1-a78c-48fb-9039-8d7812b2cb40/tempImageetmy7X.jpg</image:loc>
      <image:title>Examples of work - Ardo Trends Safari &amp;amp; Expert Panel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/4/12/event-at-the-mills-fabrica</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/3/26/featured-in-the-grocer-innovating-through-a-cost-of-living-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/6/14/canned-food-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/a8b41306-4138-4829-9230-30555bb492e1/heyday.jpg</image:loc>
      <image:title>Examples of work - Canned food trends - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/4/16/featured-in-the-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/938a916b-55b9-4936-91e8-61fd14671f0e/le+cube.png</image:loc>
      <image:title>Examples of work - Featured in The Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/6/14/paris-bakery-trends-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/04bd0230-a87d-4ff7-8541-ee4fa715df2a/utopie.jpeg</image:loc>
      <image:title>Examples of work - Paris Bakery Trends Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/838add4e-bc22-4f26-b8d7-66bec623838c/IMG_20221028_103914.jpg</image:loc>
      <image:title>Examples of work - Paris Bakery Trends Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/e1d22bf7-b4f3-4cbb-8329-028ee3bfd806/IMG_20221028_121829.jpg</image:loc>
      <image:title>Examples of work - Paris Bakery Trends Project - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2023/2/17/groupe-seb-thinkpiece</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/22c7ebdf-946d-48e7-a904-0e0064281378/Screenshot+2023-02-18+at+11.00.13.png</image:loc>
      <image:title>Examples of work - Home Cooking Think Piece - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/11/21/k-food-in-the-uk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/10/19/4x65m5a8y3zt1ukxzk25a3n43skvk1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/14946dac-b9b5-4a30-a80b-b2df1bc65406/IMG_20221008_114533.jpg</image:loc>
      <image:title>Examples of work - Future Trends Safari and Symposium - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/3fb08c85-6db6-47b3-b88a-ce46470000dc/IMG_20221008_141253.jpg</image:loc>
      <image:title>Examples of work - Future Trends Safari and Symposium - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/27154ce8-a6bc-42d9-ac65-60736e815351/IMG_20221008_104158.jpg</image:loc>
      <image:title>Examples of work - Future Trends Safari and Symposium - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/a2cc85d1-4420-423b-a568-6c196c8e94e3/image4.jpeg</image:loc>
      <image:title>Examples of work - Future Trends Safari and Symposium - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/8/11/expert-interview-dairy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/6/5/sainsburys-summer-trends-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/fa269bcc-3cc7-4c54-9551-34626c33eafa/Sainsbury%27s+food+trend+report</image:loc>
      <image:title>Examples of work - Sainsbury's Summer trends report - Make it stand out</image:title>
      <image:caption>Read the full report here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/06048f1a-0632-490b-8746-fb3e9fb574d7/Food+and+drink+trends+report</image:loc>
      <image:title>Examples of work - Sainsbury's Summer trends report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/6/5/featured-in-the-insider</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/d1ea3bc5-222a-4796-9402-130f94d54d99/unnamed-3.png</image:loc>
      <image:title>Examples of work - Global press coverage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/6/7/featured-in-the-sunday-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/addea12b-bdd7-447f-82ac-437a022517db/IMG_20220522_155515.jpg</image:loc>
      <image:title>Examples of work - Featured in The Sunday Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c89a036d-d12e-4631-a698-56ca3f35a0e6/sunday+times+press+feature.jpeg</image:loc>
      <image:title>Examples of work - Featured in The Sunday Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/ad2bc964-ff25-45af-aa06-abd6e80510ae/tayto+crisps.jpeg</image:loc>
      <image:title>Examples of work - Featured in The Sunday Times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/5/19/breakfast-on-the-go-npd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/9def8b98-cdc3-4ad0-bf9c-4c1ad6f92dd7/new+product+development</image:loc>
      <image:title>Examples of work - Breakfast on-the-go NPD - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/5/19/gut-health-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/5/19/featured-in-the-inews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1652960294921-FPH2ELJXZLU45D7SYN5F/Screenshot+2022-05-19+at+12.34.48.png</image:loc>
      <image:title>Examples of work - National press coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1652960295882-L7F8M3LY8C4HIFW2YLX8/Screenshot+2022-05-19+at+12.35.19.png</image:loc>
      <image:title>Examples of work - National press coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1652960297879-GYS45HEZ60PKR6Z91EPN/Screenshot+2022-05-19+at+12.35.30.png</image:loc>
      <image:title>Examples of work - National press coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1652960304274-10YU9VQNOOYWL87RDUAL/Screenshot+2022-05-19+at+12.35.37.png</image:loc>
      <image:title>Examples of work - National press coverage</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1652960303486-XKQBKK617ZK8269M34AC/Screenshot+2022-05-19+at+12.35.44.png</image:loc>
      <image:title>Examples of work - National press coverage</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/6/5/london-food-safari</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/2798da55-53ca-43c0-8eb6-caaea6688329/amazon+fresh.jpg</image:loc>
      <image:title>Examples of work - Bespoke self-guided food tour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/2/24/unilever-future-noodles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/1/6/trends-in-a-box</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1641479118562-W4PDIY9YE3T09C4XHKU8/QOA.jpg</image:loc>
      <image:title>Examples of work - Trends in a Box</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1641470156215-FL0F5JX0LWG8RUSVMOEN/magin+bean.jpeg</image:loc>
      <image:title>Examples of work - Trends in a Box</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1641470144352-CZBK9ZGCETU3AC70QUY9/teadrink.jpeg</image:loc>
      <image:title>Examples of work - Trends in a Box</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1641470123983-OQKL0NQBIGN9HSV5G4HN/three+legends.jpeg</image:loc>
      <image:title>Examples of work - Trends in a Box</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2022/12/4/plant-based-concept-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/11/25/bakery-food-trends-tour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/16aba539-a40a-4890-a703-a727c5e04a39/sainsburys+food+trends+tour</image:loc>
      <image:title>Examples of work - Bakery food trends tour - Make it stand out</image:title>
      <image:caption>The client met Sainsbury’s in-store managers for a unique ‘behind the scenes’ perspective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/c1296083-6bc0-4c54-bf48-0ada7dcaff9d/food+trends+tour+vandemoortele</image:loc>
      <image:title>Examples of work - Bakery food trends tour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/0e156579-b61d-44d4-a01c-7c7041809fd0/criss+cross+croissants</image:loc>
      <image:title>Examples of work - Bakery food trends tour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/a86ea35a-4e99-41a5-b9e4-162fd7a3c035/vandemoortele.png</image:loc>
      <image:title>Examples of work - Bakery food trends tour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/11/18/ice-cream-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/4c1683e0-4d3a-43f2-81a7-763a1860a7d9/soft+serve.jpeg</image:loc>
      <image:title>Examples of work - Ice Cream Innovation for Beltane &amp;amp; Pop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/80c5b965-6796-4ba5-882e-737335961bf1/headdress.jpeg</image:loc>
      <image:title>Examples of work - Ice Cream Innovation for Beltane &amp;amp; Pop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/9ed42677-d385-4226-82cd-ae7013deddbe/image1-4.jpeg</image:loc>
      <image:title>Examples of work - Ice Cream Innovation for Beltane &amp;amp; Pop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/11/18/beyond-snacking-new-product-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/7/9/the-future-of-bread-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1625848788527-48EIVUJ4K4GIUBTQGQTP/bread+trends+summary</image:loc>
      <image:title>Examples of work - The future of bread with Délifrance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1625848743269-GGMZOF4WKJFH199Q9M9Q/retain+bread+trends</image:loc>
      <image:title>Examples of work - The future of bread with Délifrance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1625848719826-FJF0KIRHHE5967JVP5RD/bread+food+trends</image:loc>
      <image:title>Examples of work - The future of bread with Délifrance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/7/9/how-has-at-home-eating-changed-post-covid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1625842770154-B5QD5110BQUJJ8I42GUU/Screenshot+2021-07-09+15.56.20.png</image:loc>
      <image:title>Examples of work - How has at-home eating changed post-Covid? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1625842975520-SBVABA4OZ2JVP0HMBC3I/food+trends+canvas8</image:loc>
      <image:title>Examples of work - How has at-home eating changed post-Covid? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1625843276345-GLFJ72YDTICSW9O5E5VT/food+industry+consultants</image:loc>
      <image:title>Examples of work - How has at-home eating changed post-Covid? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/7/9/snack-brand-future-forecasting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/7/9/innovation-in-the-drinks-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1625845060579-6JDZ7QLB4Q6VYM9K62ID/Screenshot+2021-07-09+16.23.28.png</image:loc>
      <image:title>Examples of work - Innovation in the drinks industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/4/22/courier-magazine-round-table</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1619093017902-CKH7I4QC39DR7OEJLSI2/Screenshot+2021-04-22+at+13.02.24.png</image:loc>
      <image:title>Examples of work - Courier Magazine Round-Table</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/4/9/the-future-is-meatless</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1617982118540-XM9K2NA0H34H63U109T6/meatless_future_farms_spaghetti.jpg</image:loc>
      <image:title>Examples of work - The future is meatless</image:title>
      <image:caption>Meatless mince from Future Farms in next-gen Bolognese</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/4/9/featured-in-the-guardian</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1617989329374-RGJBYDD9PGGLTP5I6F2I/gerrys2.jpg</image:loc>
      <image:title>Examples of work - Featured in The Guardian: Hard seltzers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/3/16/how-snacks-became-the-new-self-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1615915485120-C4WCIQ74RA304JVZ4BEA/Canvas8+self+care+food+trend</image:loc>
      <image:title>Examples of work - How snacks became the new self-care</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/4/9/5-concious-consumer-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1617984482275-1EG2Z8RUKG0IT463EXZS/waterdrops.jpeg</image:loc>
      <image:title>Examples of work - 5 Conscious Consumer Trends</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1617984515296-ZZF3837BNMV3BRSFMET1/qr+code.jpg</image:loc>
      <image:title>Examples of work - 5 Conscious Consumer Trends</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2021/4/9/the-premium-pantry-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1617986154073-N0FP17DLHR5Y26WCY1AG/Omsom.jpg</image:loc>
      <image:title>Examples of work - The premium pantry trend</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1617986096132-BOJCFTD14NMWIADJGYL5/seedible.png</image:loc>
      <image:title>Examples of work - The premium pantry trend</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2020/11/23/featured-in-the-grocer-world-food-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2020/11/2/future-forecasting-with-delifrance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1604339126284-PEJFDQ9MR7WYW2IK5VJV/health+food+trends+post+covid</image:loc>
      <image:title>Examples of work - Viennoiserie trend report for Delifrance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1604338248448-AG5D74LU24XU2STFINHC/Future+of+food+post+covid</image:loc>
      <image:title>Examples of work - Viennoiserie trend report for Delifrance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2020/11/12/post-covid-food-and-drink-webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2020/11/12/the-future-of-pub-dining-with-greene-king</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1605191224967-6DWSE9YKSTVUF2881YWG/greene+king+future+of+pub+food.jpg</image:loc>
      <image:title>Examples of work - The future of pub dining with Greene King</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2020/11/9/the-future-of-food-and-drink-thought-leadership-report</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2020/11/9/study-tour-with-william-jackson-food-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2020/12/4/food-spark-contributors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1607078889940-WDCDIQK12L7W5ADYEHQ9/Food+safari+Instagrammable+dishes.jpg</image:loc>
      <image:title>Examples of work - Food Spark Contributors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1607078994465-RMJK8QAF04PT9Q8AWLO2/10+big+ideas+in+Frozen.jpg</image:loc>
      <image:title>Examples of work - Food Spark Contributors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1611612873508-D0PBYCB2RWNFAF1ZUTSV/10+big+ideas+in+freefrom.jpg</image:loc>
      <image:title>Examples of work - Food Spark Contributors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1611613080145-99KXFL0PT4CW0A7W2QTL/10+big+ideas+in+Produce.jpg</image:loc>
      <image:title>Examples of work - Food Spark Contributors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1611595229560-3D7GY8BKSTRKHF57GZS1/Food+safari+chinese.jpg</image:loc>
      <image:title>Examples of work - Food Spark Contributors</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thefoodconsultants.org/examples-of-work/2019/11/26/harris-and-hayes-food-and-drink-symposium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574786439312-I7CFCZSR7O7D6BY67M17/Panel+and+audience.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574786452515-5LLNLBLYRWZV3TFVBCSK/Panel+smiling.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574779458737-3KKBF7427R97V56B5IQI/_MG_0001.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574779473486-DFD1GHFC2MPE094D8PTV/_MG_0296.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574786435169-GX92T74P2GRU7HELPA9K/Panel+and+audience+2.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574779535481-MSFL9AMUBUYO060HMWH6/_MG_9989.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574786449280-TQCECDLG2XJLU5WXPO8M/Panel+discussion.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574779539078-Y22T5APMH1WIQN0FEYL7/_MG_0195.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b47420c0dbda37161d7bcf9/1574786402898-NW4E9W7LJ567ZLS5KAMQ/Audience+with+food.jpg</image:loc>
      <image:title>Examples of work - Harris and Hayes Food and Drink Symposium</image:title>
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