Baileys new product ideation

We were invited to run an NPD and consumer insights workshop to inform and shape Diageo’s new product development for Baileys.

We were tasked with innovating in the dessert and ‘treat’ space to develop exciting new ways for Baileys to engage with consumers and increase reasons to purchase. We provided insights to inform the discussion, and led an interactive ideation process with the NPD team and senior innovation consultants.