category INSIGHT FOR SPECIALITY FOOD
Speciality Food asked for our expert take on sauces and condiments, the bigger ‘Premium Pantry’ trend and what category innovations we expect to see in 2027.
ConSULTANCY FOR 2027 BBC TV SERIES
We were delighted to inform a new 2027 BBC series exploring what’s behind our food. We provided our take on key areas such as big-picture health, functional food and drink and the uptake of GLP-1 drugs.
Canvas8: Food overtaking gifts at Christmas
A research project for Canvas8 saw us exploring the rise of food gifting at Christmas. We explored the driving forces and how brands can play a part in reducing festive pressure.
The Guardian: The Porridge era
The Guardian contacted us for our expert take on porridge in relation to the ongoing fibremaxxing trend.
Coffee shop: future forecasting
We created a headline-worthy report with Délifrance on the future of cafes and coffee shops, including a poll of UK consumers.
is tiramisu a thing?
The Guardian invited us to comment on the tiramisu trend. We shared our expert take on why nostalgia, AI and indulgence are a recipe for success.
Why iced drinks are everywhere
We explore the bigger consumer drivers behind the rise in iced drinks and ‘not coffee’ consumption. From health-coded ingredients to K-Pop, there’s more to iced drinks than just staying cool.
Seasonal trends reports for global multinational
We produced 4 seasonal trends reports for a major flavour and fragrance house, honing in on drinks and global Café Culture.
Flavour insight for Speciality Food
Speciality Food asked for our expert take on consumer demand for fruitier and spicier flavours for their regular ‘Trendwatch’ feature.
Redefining value in luxury F&B
Luxury food and drink brands are rewriting what it means to offer something truly worth having. Read our insights for Fox Quarterly exploring the new codes of value.
Financial Times: Ube food trend
The Financial Times contacted us to get our expert take on the ube drinks trend following recent launches in the UK.
Oh crumbs: what's behind the Biscoff trend
The Guardian contacted Harris and Hayes for our expert take on the Biscoff trend, which was then picked up by The Week.
2027 Drinks Forecast: The Future Laboratory
We informed the latest The Future Laboratory Drinks report - predicting what’s next for the category over the coming year.
Expert Interview: Sauces+
We collaborated with a US-based strategy and innovation agency on the future of sauces for a bespoke client project.
Trend forecasting for the Irish food board
We were invited to take part in a future forecasting and innovation event with Bord Bia, The Irish Food Board. A group of Bord Bia associates and producers visited London to understand how Irish ingredients operate within the UK market and identify opportunities for future growth.
The Guardian: hot honey trend
The Guardian contacted us for our expert take on the hot honey trend, after the release of Walkers hot honey crisps.
Spring/ Summer 2026 Soft Serve & Shake Forecast for Comelle
We were invited to collaborate on future soft serve and shake trends for Comelle. The trends, flavours and formats influencing Summer and beyond.
How FMCG can jump on social food trends
Food Navigator asked for our opinion on how FMCG can innovate at speed to take advantage of the latest social food and drink trends.
The 6 trends (and countertrends) that will define 2026
We predict which six big food and drink trends will battle for dominance this year. From GLP-1 and climate change, to maxxing and moderation, here’s what you need to know about food and drink for 2026.
The future of hospitality in the home
We joined TrendBible to discuss the future of food and drink in the home space. We shared our take on the future of hospitality in the home, and how emerging food and drink trends are changing our domestic landscape.