Expert Interview: Sauces+
A US strategy and innovation agency approached us for our Harris and Hayes take on the (global and UK) sauces category.
We provided valuable trends and insights around:
Key cultural trends and macro shifts driving purchase and consumption
Function and flavour
Packaging, format and usage - both in the home and out of the home (retail and hospitality)
Now and next future opportunities to go after
The client was delighted with our contribution, and we look forward to working with them again on other food/ drink projects.
If you’re looking for an expert perspective on a particular trend or category, please do get in touch.
