Spring/ Summer 2026 Soft Serve & Shake Forecast for Comelle

Comelle is the UK’s most popular brand of soft serve and shake ice cream mixes, used by ice cream vans, cafes and hospitality providers nationwide.

We were asked for our insight on the soft serve category, including where it’s been, where it’s going, business opportunities and seasonal inspiration for Summer 2026. Comelle turned these insights into a branded future trends report for circulation amongst journalists, stockists and customers.

You can download and read the guide here: Comelle Soft Serve Forecast - Spring & Summer Edition.

Look out for the Comelle winter trends report which will be live in June.

If you would like Harris and Hayes expert commentary for bespoke branded food and drink trend reports, please get in touch.