Getting under the skin of the Condiment Craze for Bloomberg

Bloomberg contacted us for comment on how and why Bachan’s; a Japanese Barbecue Sauce, has become so successful. We were asked for insight on the bigger ‘Premium Pantry’ trend, and for specific category context.

“People are sick of the same old brands,” says Alex Hayes, co-founder of Harris & Hayes, a food consulting company, of the booming popularity of condiments such as Bachan’s. “They are looking for excitement and newness.”

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