How has at-home eating changed post-Covid?
Amid growing demand for fresher, more convenient, and sustainable products, our report into at-home eating post-Covid explored how brands are reformulating familiar products to deliver innovation beyond gimmicks.
By re-engineering them from the ground up, challenger brands are redefining categories, such as Microtea drops that eliminate the teabag, Ice Kitchen curry pastes which work straight out the freezer, and Daily Harvest plant mylk that reduces water wastage by compressing almond milk into cubes. These products are not only more sustainable and convenient, but they give consumers a new perspective on a everyday product they might take for granted.
