Featured in The Guardian
The Guardian asked our expert opinion on the repositioning of chewing gum in the US. We shared our thoughts with journalist Arwa Mahdawi on why brands are going after health and how.
Sainsbury's Summer trends report
We were thrilled to create the Sainsbury’s 2022 Summer trends report. We were asked to uncover the biggest consumer behaviours and food trends which would shape British dining over the summer. We identified 5 key themes and co-wrote the report, providing insights, research and expert commentary. This report was sent out to major publications and food journalists, and helps position the client as an authority on emerging food and drink trends.