Speciality Food asked for our future take on the sauces and condiments category. We provided insight on what makes products an important part of fine food shoppers' cupboards, what they’ll be looking for going into 2027, and how this will continue to evolve.
Condiments and sauces are an easy hack for pimping the most humble of meals. A hot sauce or chilli crisp for example can totally transform a simple protein and rice dish. At the same time, sexy challenger brand products have become status symbols. Take the success of brands such as White Mausu and Gymkhana. Just having these products on a kitchen shelf has become a means of achieving cult foodie status. In terms of value, although seemingly expensive, a premium jarred sauce at around £6.75 plus some simple fridge ingredients, is still much cheaper than a standard takeaway and is significantly nicer.
Shoppers will look for more culinary flavours that offer a feast for the senses. With texture, with integrity (minimal, recogniseable ingredients) and complexity, and with a chef seal of approval. We’re particularly interested in format innovation and we're seeing single-serve sachets and mini pots of kimchi, nut butters, seasonings and beyond that are perfect for out-of-home/on-the-go consumption.
Read the full article here.
Do get in touch if you’re looking for specific category insight.
