K-food in the U.K.
A Korean agency requested expert insight on K-food in the U.K. to inform a new food development project.
We were interviewed and provided a report to inform their thinking on the best approach for the NPD.
Breakfast on-the-go NPD
We developed three new breakfast concepts for plant-based food brand Pollen + Grace. The brief was to take their on-the-go breakfast offering forward and develop compelling, consumer-focused products that would help them win the morning market.
Ice Cream Innovation for Beltane & Pop
We developed an innovative, consumer-driven concept and product range for premium high street ice cream brand Beltane & Pop, recently launched into Westfield.
Unexpected colours, instant flavour hooks, and truly innovative formats were all part of a dynamic approach to the future of soft serve and slush.
Beyond Snacking New Product Development
We were invited to identify some near > far innovation opportunities for a growing snacking challenger brand.
We proposed eight concepts as strong NPD opportunities to take the brand beyond the snack bar. The concept shortlist provided new direction for the business, tapping into emerging consumer, market and product trends.