Beyond Snacking New Product Development

We were invited to identify some near > far innovation opportunities for a growing snacking challenger brand.

We proposed eight concepts as strong NPD opportunities to take the brand beyond the snack bar. The concept shortlist provided new direction for the business, tapping into emerging consumer, market and product trends.

Whilst we included more comfortable snacking concepts, we also included bolder avenues to take the brand into new categories with significant opportunity including pantry, chilled and frozen.