Harris and Hayes host immersive food trends tours to inspire NPD and bring clients up to date with emerging trends. In October 2021, we hosted 24 delegates from Vandemoortele bakery manufacturer over the course of a two-day food tour and mini-conference.

THE BRIEF: Understand new and emerging food trends which will make an impact across Europe, especially relating to new retail formats, health, delivery, and e-commerce. Based in Belgium, the client wanted the executive board to taste and experience the most important consumer and commercial trends in London which will impact their future operations.

THE PROJECT: Hosted a mini-conference with four simultaneous sessions to introduce participants to business, e-commerce and consumer-facing trends

Consumer trend food tour visiting influential, flavour-driven bakeries and QSR in Soho
Operations-focused food tour visiting major supermarkets and retailers who stock Vandemoortele products
Expert-led session on commercial implications of emerging food trends
Private tour of dark kitchen facilities to experience online delivery business model

FEEDBACK: The client was delighted with the tour. We provided useful insights for their NPD and strategic planning, and we look forward to working with them again in the future.

“Lisa and Alex are real experts in scouting emerging trends in the market and ensured the content for our board Study Tour was in line with the brief. They are extremely professional and organised, very easy and open to work with and are full of enthusiasm.” — Sabine Sagert, Managing Director and Member of the Executive Committee, Vandemoortele