The UK’s largest pub retailer and brewer invited Harris and Hayes to share our insights on the future of food and dining in the post-COVID landscape. Greene King requested a thorough analysis of their menus, as well as a detailed report on new food opportunities, emerging trends, and proposed new brand positioning. We also specifically inputted into their Christmas planning process.
We provided an in-depth, two-stage report and accompanying video content outlining horizon trends and best-in-class examples, which was used to inform internal planning sessions. The client was delighted with the work and the team found our insights both instruction and inspiring.
