Study Tour with William Jackson Food Group

We identified 3 key macro trends, relevant to the portfolio of William Jackson brands, and led brand representatives around key inspirational venues to stretch their thinking and provoke thought.

The three trends were:

1. STORY

Communicating a meaningful set of values and purpose that resonate with today’s consumers. Seeking out the stories behind the brands - the who, why and how, as well as the what.

2. DISTINCTION

A dedication to quality, even in its simplest form, to create a distinct point of difference. Expert techniques and great ingredients speak for themselves in a competitive landscape where every venue wants ‘that’ signature dish.

3. SURPRISE & DELIGHT  

Joy, shareability and entertainment are valuable commodities. How a food and drink experience is packaged and delivered is as important as taste, and transforms consumption into a whole body experience.