How snacks became the new self-care
Read our trends report on why snacks are the new self-care, published on the Canvas8 trends and insight platform.
We explore why snack culture has increased, and how it’s been absorbed into the wellness and self-care industry. Three key trends have emerged:
Holistic snacking: Mindful snacking including feel-good and mood enhancing snacks
Scientific snacking: Snacks as medicine including functional food, with specific active ingredients targeting tiredness, sleep, stress.
Subscription snacking: Enabling on-demand snacks for increased working from home and a rapid growth in children's snack subscriptions.
The fridge and home pantry have become a snack apothecary, as we look to self-medicate with snacks to make ourselves feel better or improve our mood.
We are quite partial to a snack ourselves (dark Leibniz chocolate biscuit, every time), so we fully immersed ourselves into the research for this dynamic category report.
