Innovation in the drinks industry
Our next-gen drinks innovation report was published on food consultancy platform, Canvas8.
We investigated how newcomers are defying the rules of the game by reevaluating terroir, developing new processes, and even forging their own category-disruptive descriptors. Established players in the spirits segment are being challenged and consumers are enjoying a drinks scene that’s evolving at a rapid pace.
It appears the old guard are excitingly under siege; from the Danish whisky brand, Stauning, which is creating terroir in a country with no previous whisky history, to Yorkshire’s Cooper King Pilot Series whisky which is labelled by number and flavour profile, rather than age and location. Empirical has even put aside names like tequila or rum and developed a range of alt-spirits called Helena and Ayuuk which defy categorisation.
