Expert Interview - Dairy

We were interviewed by a leading European manufacturer of dairy products to give our expert opinion on future innovation opportunities in the category.

We provided an overview of the current UK food industry landscape, as well as major shifts and associated impact. We prioritised these shifts, putting context behind the relevant macro trends including evolving eating occasions, wellbeing and sustainability.

We then summarised opportunities within dairy drinks, yoghurt and cheese, with detail of the biggest opportunities to go after, informed by current and emerging consumer behaviour.